Amazon Prime Day 2024: Shop last-minute tech buys on Amazon Fire tablets, Oura ring and more (2024)

FAQs

What day is Prime Day for Amazon in 2024? ›

Amazon Prime Day 2024 has now come and gone. For two days (July 16 and July 17), we were showered with a variety of can't-miss deals on everything from electronics to home essentials.

Prime Day 2021: June 21 to 22. Prime Day 2022: July 12 to 13. Prime Early Access Sale 2022: Oct. 11 to 12. Prime Day 2023: July 11 to 12.

This Prime Day, you'll find huge discounts on Amazon products, including Fire tablets, Echo Buds and more. The second (and final) day of sales from Amazon Prime Day is underway.

The annual two-day savings event includes the retailer's best deals of the year, with sales on everything from luggage and electronics to home goods and shoes. This year, Prime Day began yesterday and runs through the end of the day on Wednesday, July 17.

What is Prime Day? Amazon Prime Day 2024 is a sale event exclusively for Prime members. Typically held in the summer, Prime Day features two days of deals on a variety of products across popular product categories.

An Amazon contract worker pulls a cart of packages for delivery in New York, US, on Monday, April 22, 2024. Online spending in the U.S. surged 11% year over year to $14.2 billion during Amazon 's 48-hour Prime Day event, topping estimates and setting a record, according to Adobe Analytics.

Not only does Prime Day benefit Amazon's worldwide network of shoppers, but also all of its vendors and sellers. Shoppers who may not otherwise shop on Amazon tend to flock to the site for this big day to find deals and discounts.

Prime members can subscribe to receive deal-alert notifications related to their recent Amazon searches and recently viewed items. All members have to do is visit the Prime Day event page on the Amazon app between now and July 17 to create deal alerts.

During Prime Day, Amazon offers discounts on thousands of products. Some of these deals are worth the membership, while others will not. When you're notified of a deal, always double-check to confirm it's a good one. Google the item you're looking to buy and see if it's the same price or cheaper elsewhere.

What is the cheapest day of the week to buy on Amazon? ›

With fewer people shopping early in the week, Mondays could also be a good time to shop on Amazon. “Our data indicates that early in the week, particularly Mondays and Tuesdays, offer some of the best opportunities for bargains,” said Steve Pogson, an e-commerce growth specialist and founder of First Pier.

On Amazon Prime Day, you can shop a wide variety of deals and discounts by heading to Amazon and checking the deals landing page. Many of these deals will go live at midnight. Some of those deals will sell out before the next morning, so this is one sales event that's worth staying up late for.

You just need to be a Prime member. Amazon's 10th Prime Day sales event ends in the wee hours of Wednesday and Thursday, depending on your time zone, and time is ticking to take advantage of deep discounts on products across the platform.

Prime Day is a shopping event with deals exclusively for Prime members. Anyone can participate in Prime Day by becoming a member of Amazon Prime. If you're not yet a Prime member, you can participate in Prime Day by signing up for an Amazon Prime free trial or paid Prime membership.

Looking at past years, there has been a second Prime Day-style sale in October for the past two years now. It started in 2022 as the Prime Day Early Access sale. In 2023, the trend continued with the Prime Big Deal Days sale, so we anticipate Amazon will once again utilize this spot on the calendar for a sale.

However, it brings the total of U.S. online retail sales — excluding Amazon — to $14.2 billion during the full Amazon Prime Day 2024 sales event, according to Adobe. That's both an 11% year-over-year increase and a new record for online sales during the Prime Day event.

Some of them are still exclusive to Prime members, but there are also Prime Day deals that are open to non-Prime members.

U.S. shoppers spent a record $14.2 billion online during Amazon's two-day Prime event, up 11% year over year, according to Adobe Analytics data. Consumer electronics and back-to-school products were among the top categories.

Prime annual membership: $139 per year. Paying annually costs less in the long run. Prime monthly membership: $14.99 per month. Paying by the month gets you the same benefits for about $40 more per year.